Webinar: Understanding Consumer Perceptions: A Critical Issue for Marketers

Date and Time
Tuesday, November 1, 2011
6:00pm— 7:00pm
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81.jpgWharton Alumni Relations is excited to bring you the next faculty webinar offered to our Wharton alumni community. Through October 17, registration will be open EXCLUSIVELY to members of the Wharton Global Clubs Network. If you are not already a member of our club, we encourage you to join and take advantage of this valuable benefit.


Webinar Title: Understanding Consumer Perceptions: A Critical Issue for Marketers
Webinar Date: Tuesday, November 1, 2011
Webinar Time: 12:00 p.m. – 1:00 p.m. EDT
Led By: Barbara Kahn, Patty and Jay H. Baker Professor, Professor of Marketing; Director, Jay H. Baker Retailing Center


Pre-registration is available now to members of Wharton Clubs. Space is limited, so register today by following the appropriate link below:



About this session:
Professor Barbara Kahn will present some of the latest research findings in the study of consumer perceptions. Understanding how consumers form perceptions is possibly one of the most important areas in understanding consumer behavior for two reasons: (1) what consumers perceive affect all of their subsequent behaviors, and (2) what is perceived is not always what is “true.”