Nation Branding: Israel, Asia, Europe and Brazil will discuss the theory and practice of measuring, building and managing the reputation of countries. With increased competition in today's global economy-and the continental shifts following recent economic turmoil-more countries are now using the tools of marketing metrics to manage their national brands. One of Wharton's most popular and engaging faculty members and a winner of more than 30 teaching awards throughout his career, Professor Reibstein will share insights from his recent research using real-world examples from Israel, Asia, Europe and Brazil.
Early registration will be open EXCLUSIVELY to members of the Wharton Global Clubs Network. We encourage you to join the club and take advantage of this benefit to our club members.
Registration is limited and the last event sold out, so sign up today! Click here to register.
David J. Reibstein is the Wharton School's William Stewart Woodside Professor of Marketing. He conducts research and publishes widely in the areas of marketing metrics, competitive marketing strategies, market segmentation, product variety and brand equity. His most recent book is, Marketing Metrics: Fifty+ Metrics Every Marketer Should Know. A former Executive Director of the Marketing Science Institute, Professor Reibstein consults extensively with companies worldwide. For more information, please click here.